Retailers and resellers are two types of business partners who have a direct effect on the success of a brand. These business partners are prepared to assist you in growing and are committed to your success.
A retailer is a B2C business that buys from distributors, wholesalers, or directly from brands in order to market their products or services to consumers. They can offer a variety of items, such as shoes (Famous Footwear), outdoor gears like REI, Columbia Sportswear, and even candy, like Lolli and Pops, See’s Candies. Retailers also have the option of focusing on specific industries, like clothing (Pato’s Closet or Poshmark) and electronics (Best Buy or Target) and outdoor equipment.
Resellers on the other hand are either businesses or individuals who resell their own inventory or private label goods to the consumer. They are typically skilled bargainers who can find the most reliable suppliers at the lowest cost and then sell their products to consumers at a profit.
This model of business is becoming popular today, especially with the advent of online shopping platforms. There are brick and mortar businesses which are reselling their goods such as Home Depot, Walmart and Target. In addition to these companies there are numerous online marketplaces that allow people to sell their goods. This includes Facebook marketplace, Craigslist and even the famous clothing website, Poshmark. Some of these online markets may have restrictions on what you can resell.
